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Brand & press kit

The Alcove brand.

An alcove is an arched nook—a quiet place to read and write. The mark is that arch, capped by a keystone: the locked stone that holds an arch together, the same way Canon Lock holds a story together. Please keep the marks intact—no recoloring, stretching, or redrawing. Logos are free to use for press, partners, and integrations.

The mark

Alcove mark, white on dark
Alcove mark, color on light
Alcove app icon

Wordmark

alcove wordmark on light
alcove wordmark on dark

Color

Midnight

#131019

Marketing & dark surfaces

Arcade violet

#A78BE8

Motion & emphasis

Canon gold

#D2AE6C

Locked story truth

Inkwell

#F7F4EE

Editorial light surfaces

Downloads

Mark

Color, white (dark mode), black

Wordmark

Color & white

App icon

1024px · stores & avatars

Using the marks

  • Do—keep clear space around the mark, use the white version on dark backgrounds and color/black on light.
  • Don't—recolor the keystone, stretch or rotate the mark, add effects, or redraw it. Reach for the source SVGs above.

Questions or a logo you don't see here? hello@alcove.fi.